日本全国の果実農家を支援する取り組みを行っている山岡加菜さん。近年、果実農家では気候変動の影響や担い手不足などの問題を抱えています。その中で山岡さんたちは、少しの傷や大きさの違いなどで多くの果物が市場に出回らず廃棄されている現実に着目。規格外の果物を飲料品に使用することで新たな価値を見いだしました。規格外ということが個性として受け入れられ、消費される社会になってほしいと語る山岡さんの思い描く未来とは？

Ms. Kana Yamaoka is working to support fruit farmers across Japan. In recent years, fruit farmers have been facing issues such as the effects of climate change and a shortage of workers. In this context, Ms. Yamaoka and her team have noticed the reality that a large amount of fruit is discarded and not sold on the market due to slight blemishes or differences in size. They have discovered new value by using this substandard fruit in beverages. Ms. Yamaoka says she wants to see a society that sees substandard fruit as having character and consumes it. What kind of future does she envision?